
Interaction Designer
Yahoo Finance!
Role: Interaction Designer

Target Savvy investors/middle to high incomes Challenge 1. Access to any page of your site within three clicks or less. 2. Encapsulate large amount of information into smaller digestible views. Solution 1. Tab bar with less than 8 tabs 2. modules of marketwatch overview. 3. news feeds broken into 8-9 lines each. 4. breadcrumbs

Target Savvy investors/middle to high incomes. Challenge 1. scalability: Portfolio had about 23 different views of their portfolio. The page needed to stretch too far and when more than one ticker tape symbol was entered. 2. The page was overloaded with information that was difficult for a user to absorb at a glance and caused loading issues. 3. wrapping: Different browser views caused some wrapping issues. Solution Based on metrics and usability studies we found out what top ten views

Target Savvy investors/middle to high incomes Challenge 1. Access to any page of your site within three clicks or less. 2. Encapsulate large amount of information into smaller digestible views. Solution The end result was an increase in traffic, a more appreciative user community, and better quality content throughout —not to mention a webby.

Target Savvy investors/middle to high incomes Challenge 1. Access to any page of your site within three clicks or less. 2. Encapsulate large amount of information into smaller digestible views. Solution 1. Tab bar with less than 8 tabs 2. modules of marketwatch overview. 3. news feeds broken into 8-9 lines each. 4. breadcrumbs